These modules are specifically designed to increase search rankings by guiding you towards an SEO-optimized technical structure that helps search engines better understand your content.
- Pathauto
This module automatically generates URLs for various content entities (such as nodes, taxonomy terms, and users) without requiring users to manually add them. This way, you have easy-to-read and SEO-friendly URLs. Pathauto generates these names through a token-based array, which can be easily customized.
- Redirect
Even if you use names using Pathauto, Drupal will not remove the old link. This is a problem for your SEO because search engines will identify the two URLs as duplicates, this will cause the URL to be approved and the page ranking will be restricted.
To get around this, the Redirect module specifies and maintains a canonical path for the content you want. You can redirect requests from one link to another, or to an external URL, using any HTTP. This way, you prevent visitors from receiving a 404 error if a link changes or is removed, improving SEO in the process.
- XML Sitemap
Sitemaps are an easy way to tell search engines which web pages are allowed to be visited. The XML Sitemaps module creates sitemaps to help search engines find your web page more efficiently and keeps the results up to date. The module automatically uploads a sitemap to search engines on an ongoing basis and also comes with several sub-modules that can add sitemap links for content, items, etc.
- Schema.org Metatags
Schemga.org provides a set of standardized properties that improves the structure of your content, making your content more visible in search engines and boosting your SEO. The Schema.org Metatag module automatically generates JSON-LD code for your page headers, extracting data associated with your content and applying the correct Schema.org properties. These associations are configurable, so you can decide which content is taggable, depending on what you think is most useful to users.
Credits to: https://evolvingweb.ca/blog/best-drupal-modules-seo?utm_source=drupal-newsletter&utm_medium=email&utm_campaign=drupal-newsletter-20220602