Part of the companies marketing strategies focuses on digital communication and the interaction they will have with their followers on social networks. In a previous article, we talked about the need to have a clear strategy in these networks to get the results you want, and to have a digital agency for this purpose. This time we'll address the interaction of brands with their fans.
An online brand experience creates a loyal following. This experience not only has to do with promotions or discounts, but also with recommendations made to users and their families.
An infographic by Get Satisfaction shows the following data:
Delving into the study that although it was done in the US, there are relevant data that highlights Charly Sarti, a fan of digital communication, social media, strategy, and creativity, on his blog.