A study analyzed the impact achieved on the Internet by 113 organizations: 50 of them are those with the highest market capitalization on the Colombian Stock Exchange. The Online Presence Barometer, prepared by the Llorente and Cuenca Observatory, revealed that the use of communication channels offered by the Internet is not exploited by the most important companies in Colombia.
The research showed that only one company in the Colombian market was among the 25 best-positioned companies in the Network of the group of organizations covered by the Barometer.
This ranked 22nd, which indicates that the companies on the Colombian Stock Exchange (BVC) have a much smaller presence on the Internet than their international benchmarks. The study analyzed the impact achieved on the Internet by 113 organizations: 50 are those with the highest market capitalization in the BVC and 63 are benchmarks or foreign competitors in each activity sector.
For each company, the popularity and positioning of its two main assets were measured: the name of the company itself and that of its main executive. In the last item, for example, it was shown that 69 percent of the companies in the Colombian stock market neglect the presence of their main executive on the Internet. Likewise, the analysis concluded that most of the BVC companies do not appear among the first search results for the keywords associated with their business; This is deduced because when searching the Internet for words related to the company's business, 89 percent of the search keywords fail to position the company's main asset on the Internet.