A study analyzed the impact achieved on the Internet by 113 organizations: 50 of them are those with the highest market capitalization on the Colombian Stock Exchange. The Online Presence Barometer, prepared by the Llorente and Cuenca Observatory, revealed that the use of communication channels offered by the Internet is not exploited by the most important companies in Colombia.
The research showed that only one company in the Colombian market was among the 25 best-positioned companies in the Network of the set of organizations covered by the Barometer.
This ranked 22nd, indicating that companies on the Colombian Stock Exchange (BVC) have a much smaller presence on the Internet than their international counterparts. The study analyzed the impact achieved on the Internet by 113 organizations: 50 of them are those with the highest market capitalization on the BVC and 63 are foreign benchmarks or competitors in each of the activity sectors.
For each company, the popularity and positioning of its two main assets was measured: the name of the company itself and that of its main executive. In the last item, for example, it was evident that 69 percent of the companies on the Colombian stock market neglect the presence of their main executive on the Internet. Likewise, the analysis concluded that the majority of BVC companies do not appear among the first search results for the keywords associated with their business; This is deduced because when searching on the Internet for words related to the companies' business, 89 percent of the search keywords fail to position the company's main asset on the Internet.