Content is king as heard among community managers and developers, which is not an assumption. The generation of digital material, in numbers, is impressive, in Colombia alone the main consumption categories are: Social networks, 5.76 hours/month, Entertainment, 3.33 hours/month, Services, 2.88 hours/month, Portals, 1.59 hours /month. According to figures given by Comscore and published by the Colombiadigital.com portal.
A CMS is “Software that allows business, non-technical users to do all content management throughout its life cycle . ” This means that it can handle all the management of the platform, having the possibility of covering several segments. Therefore, the importance of having one.
The characteristics of CMS are varied and diverse in each of them, and that is where a good choice will be essential. In Drupal, we have a platform that, since its inception in January 2001, was born with the domain drop.org, and later changed to the current name.
The name comes from Dutch, which is Dries' mother tongue: Druppel, which means drop, hence the logo. Likewise, Dries Buytaert and Hans Snijder were the founders of this CMS. The information is little known but important for the community. As a result of these events, significant changes were made to the platform, making it more functional and integral every day.
When it comes to purchasing, it is important to analyze the subjective objectives and needs that you need as a client, in order to choose the most appropriate options for the requirements that your company needs. Before making a final decision, it is necessary to see both the pros and cons of each of the brands. However, Drupal Colombia offers a complete or “robust” platform as some call it. This CMS has a WCM (Web Content Management) that is responsible for all the creation, administration, management, and publication of digital content at large dimensions. This is a key point since the importance of content in the world today is “gold.”
Ease of use and management : This postulate will be a differentiating aspect since clients are the ones who today want to manage their own information, which is why it is key to have practical software. It will be very easy for your collaborators and you will avoid headaches. Drupal manages an entire package oriented towards templates and modules that are easy to manage.
Web Applications: It is a widely exploited niche, where success will depend on their good design and integration. Previously, creating applications took a long time, but today they are more flexible and coupled. Of course, these features allow greater synergy or union between all the platform's functionalities. Likewise, for SMEs it will help you easily analyze user behavior to provide better “customer service” in all areas.
CRM as a module: It is an integration that includes an associated data transfer system (AMS) that allows information to reach a node more quickly. Regarding CRM , we know that it is a management model that allows us to have a more segmented orientation towards the client, giving us the possibility of having a more general perspective of the public in order to create more precise strategies.
Intranet (Internal Communication Software): Federated clients are large accounts such as government organizations, universities, state agencies, among others. In each of them, the need will be to have an “intranet” (internal communication system) that is both functional and practical so that it integrates with the organization's platform.
Mobile websites and Analytics : it is a market segment that is all the rage in the 21st century and has great projection, according to most social media experts. Drupal Colombia will have a feature that allows you to properly read the content from a cell phone or tablet, something that many fail to do. Likewise, you will have the support of analytics to track and control traffic to your website.
Acquia Strategic Partner : Provides us with hosting and development support. It has over 600 clients and was ranked #8 in growth in 2012 in the US alone, which confirms the great commitment it offers to its clients. Of course, we cannot forget the large number of developers it has around the world, providing even better support.
From the above, we can conclude that in order to do good dissemination, it is necessary to do an analysis of each CMS and choose the most suitable one. It is essential because organic SEO positioning is decisive when it comes to monitoring.
Fuente : Drupal.org / Acquia.com / SeedColombia/