Idris Mootee was the creator of the Digital Marketing Mix , which is as important today as the traditional marketing mix developed by Neil Borden in the 1950s, simplified by McCarthy in 1960 and still in force.
This is what the Digital Marketing Mix is all about:
Personalization
Participation (participation)
Peer-to-Peer Communities
Predictive Modeling
Personalization: As new technologies evolve in the digital world, the degree of personalization of applications and services increases. This capacity for personalization translates into a very large fragmentation of segments, since it practically allows you to speak to the future client on a first-name basis.
Participation : On the Internet we never stop reading and expressing our opinions about news, a brand or a product and there are many companies that are using this “participation” option.
Peer-to-peer communities : We believe more what a friend (a peer) tells us about a product than the brand that tells us how wonderful that product is. This is where it is essential to have a good social networker who is supervised and monitored by someone in marketing to avoid problems, as has already happened to several brands. Read about the interaction of brands with their fans here .
Modeled predictions: With the evolution of the virtual world, a lot of data is stored every day. The consequence of this “storage” is that it is increasingly easier to make predictions and detect trends. The clearest example is Google Analytics.
That is why we insist on the importance of having clear digital strategies when you are going to invest in the development and design of a website. It is not just about having a website on the web because it is necessary. You have to make it visible, be clear about the experience you want to offer the user, have previously resolved communication objectives, have clear purposes and measure… always measure the results. Do not allow your website to be a liability: activate it with the support of a digital agency .
If you have any concerns, we will gladly resolve them on Twitter @seedcolombia or through this form .