If you're a business and don't have a Facebook page yet, it's worth considering using this social network to let people know about you on the web. According to Robin Goad, research director at Experian Hitwise, 1 Facebook fan equals 20 more visits to your website.
It is a fact that Facebook helps multi-channel marketing succeed and everything seems to indicate that, for retailers, each new fan on this social network is equivalent to 20 additional visits to their website over the course of a year, an important figure for measuring ROI (Return on Investment).
According to e-marketing Colombia, Colombians invest an average of 7 hours a month in social networks, and according to El Tiempo , Facebook is the most popular social network in our country. In England, for example, Facebook is the second most visited website after Google, and the second source of traffic to websites on the Internet.
With this in mind, the Experian Hitwise team developed a service with social media experts, Techlightenment , that allows brands to acquire thousands of new fans on Facebook and then analyze other behaviors they exhibit online: Facebook Fan Acquisition and Analysis Service . For top retailers, even without having fans on Facebook, they could expect an average of 62 thousand visits from Facebook each month. However, by using this new service, brands can more quickly build a fan base on Facebook and thus drive more traffic to their website. For retailers, each new fan acquired will lead to 20 additional visits to their websites, which will in turn generate extra sales both online and offline.
It is worth noting that if you want to invest in advertising your brand or product on the Internet to bring traffic to your page, you must differentiate very well what your purpose is to make a wise decision between Facebook and Google, which are the most effective sites: If your purpose is to generate traffic for your page and offer information, Facebook is a good alternative since it is basically a place for recreation, leisure and virtual fun. The ads that are displayed there can bring many users or web traffic to your site, although with less interest in the things or service you sell or offer, since they were not looking for it, they only saw the ad and entered perhaps out of curiosity. On the other hand, if your interest is in selling, Google's AdWords tool is more efficient since users enter with something in mind and type precisely what they are looking for to find it, see your ad and arrive at your page. The other option is SEO with Google, which through its techniques allows your page to be more visible in search engines. The combination of these three alternatives will help you increase traffic to your page. Our proposal, don't stop at just one, use all three.
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