To promote your brand and gain more visibility for your website, it is not enough to have a good marketing strategy but also an SEO strategy that manages to position the content always among the first search results. Nowadays, to achieve these objectives, it is necessary to implement various methodologies and techniques that require great effort and time consumption. For this reason, it is important to build our brand based on SEO-friendly technology that is effective but also user-friendly and allows its implementation in an intuitive way. This is where a CMS like Drupal gains great strength due to the set of tools that come with its installation and the variety of customized modules that can be adapted depending on the needs of the project. This makes Drupal a first-hand option when looking to stand out and keep our brand among the top places.