It is essential to have the support of a digital agency to achieve your marketing objectives. The agency will present a digital strategy that must also be replicated in different departments of the company to be more effective. Learn a little more.
In the age of social media, companies, under the leadership of marketing departments, must consider having a clear digital strategy in line with their purposes and encourage other departments to support it. How can other departments support?
It is a very good idea that, after having determined objectives from Marketing, companies hire a digital agency to be able to support these purposes from this area and once the digital agency has presented its strategy, take advantage of the work of other departments so that together go in the same direction. That is an excellent way to make a digital strategy effective, since it requires an interdisciplinary approach.
There are five departments that can help you:
1. IT or Information Technology: It is almost logical that the digital strategy must go hand in hand with this department, since it will be built with its collaboration. But we must also remember that apart from the help it can provide through the development of web services, mobile applications or social tools, it will be very useful when integrating any information from your clients (email addresses captured on Facebook) with your client database.
2. Public Relations or Communications. This department experiences digital communication with the client in a more real and close way than the Marketing department. This department can be of great help when designing strategies and establishing guidelines for interacting with customers in online communities and other social media. Your experience is very valuable.
3. Customer Service. When customer service is good, digital media can improve the customer experience, preventing, for example, bad customer experiences from spreading unchecked through social media by making complaints public, but handling them quickly and responsibly.
4. Innovation. When companies interact with their customers online, they often find more opportunities to gather insights, ideas, and suggestions from their customers. Capturing these ideas requires the participation of an innovation team in order to develop new products or services.
5. Human Resources. The hiring process has been transformed thanks to digital media, but the HR department can do much more by making public the images and voices of its own employees, as this has proven to be a powerful digital media marketing tool.
So the task is to establish the digital strategy for your company, product or service, to seek the support of other departments and to evolve at the speed of today's demands.
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Source: Bnet.com