Once a site is published on the Internet, the next step to make it more visible, attractive and therefore with more traffic on the network is to establish the SEO practices to be implemented. Some services available on the Internet have been dedicated to promising to position a website in the first results in a short time, however, it is known by those who work in SEO that good positioning is the product of defining a good plan to execute, a lot of patience and perseverance. When you choose the shortcut, you can easily fall into black-hat SEO and this is harshly penalized by search engines.
Black-hat SEO is the name given to those practices that seek to deceive search engines or users through false information, sources or descriptions. Black-hat SEO can not only be produced intentionally but also due to the lack of information and knowledge of the person producing it, which is why it is important to know "What not to do for good SEO."
On socialmediatoday.com Eva Grzybek has published a series of practices that are considered Back-hat SEO and that we hope will be very useful for you the next time you want to hire or develop your own SEO plan.
1. Keyword stuffing: This practice consists of endlessly repeating keywords throughout the text of a page. The saturation of these terms can lead search engines to penalize the URL. Although the most important thing is that this is annoying for users.
2. Hidden content: To ensure that the content of a page is not impoverished by repeating key words or phrases in the text, some people choose to make them invisible to users.
Sometimes the terms are introduced in the same color as the background of the page, so they go unnoticed. Another technique consists of performing keyword stuffing in URLs accessible to search engines but not to users. Both practices are penalized by search engines.
3. Buying links: This is a very widespread practice. There are companies that are dedicated to offering link packages to your website for a certain amount of money. However, the relevance of these links depends, among other things, on how related the sites that host them are to the topic of the link. Search engines increasingly have more tools at their disposal to know how to differentiate quality links from those that are not.
4. Spam in metadata: The information provided by metadata is of great importance to search engines. Some websites stuff this field (which includes elements such as the title or description) with keywords instead of offering a clear and simple explanation of the content of the site. This does not affect the user experience but is frowned upon by search engines.
5. Duplicate content: Search engines like to index original content. Publishing the same pages or articles can benefit the website. But this will only be at the beginning because search engines end up penalizing text repetitions.
If you have any concerns, we will be happy to resolve them through this form or our Twitter account @seedcolombia