Nowadays there are millions of websites looking to stand out from the rest, their main objective is to capture new markets and retain their current customers, for this different strategies are developed and one of them is to have a website that fits the needs of their customers, however, how impactful and emotional is your website for your user? From this question arises the concept of web experiences and the importance for your company.
Web experiences refer to the sensations, emotions and impact of the brand with the user when accessing a website, it goes beyond the software, design, usability and content, it is essential to impact the user's sensations when visiting the website and it is necessary to create a friendly interaction in order to capture the user's attention and thus convert them into a frequent user.
Nielsen's Law of User Experience states: "users spend most of their time on other websites", that is, users build their expectations about our site based on what they usually see on other websites, if our website is confusing and overloaded, users will easily abandon the site. Web experience was a concept that emerged when users required innovative and emotional websites, previously websites were overloaded and confusing platforms with simple and poorly functional web development concepts, after this the concept of developing user-friendly websites was born, which are focused on captivating the user with a qualitative approach, that is, focused on the psychological impact that the design generates on the user. According to software architect RJ Owen , usability is the extent to which a user can accomplish their goals using a tool, while user experience is the way the user perceives their interaction with the system.
Our company SeeD EM is an expert in web development, analysis and architecture, UX/UI, web design and support . These services allow us to create usable and user-friendly websites. It is essential for us to provide impactful web experiences to the user. We are focused on developing websites with the content that the user needs and providing information at the right time. As web development experts, we recommend a series of principles that will help you provide a unique experience to your user.
1. Know your user: What do your customers want to find when visiting your website? You must determine your user's profile, their needs, tastes and preferences when visiting your website.
2. Clarity: Is your website content relevant to your users? It is essential that your user receives clear and specific content. Do not use content that is difficult to understand and overloaded.
3. Consistency: Are you at the forefront of changes and developments in the digital world? The digital world changes every day, it is important to be informed and focus your company on these changes.
4. Simplicity: Is your website overloaded and unimpressive for the user? The website should be simple, focus the user on what they want to find when they enter your website.
5. Design: Is the design of your website impressive and creates an emotional link with your product or service? It is important that your website influences the purchasing decision, the user needs to create an emotional bond with your brand.
You can provide an extraordinary web experience to your user, it is essential to create a friendly interaction with the website and know the user, you need to offer facilities regarding usability, design and content. Now you have the challenge of finding the most appropriate technology based on the requirements you have for your website. How to do it? What technology to use? Drupal will help you do it. What is Drupal? Imagine that you want to build a usable and organized website, in which you can order the information as you want, edit content according to the updates you want to make, modify its appearance, publish articles, links, create forums, develop a structure adaptable to mobile and tablet, generate multi-channel digital experiences, CRM management, all these functions can be found in Drupal. Drupal is a platform that has developed and supported successful web projects such as the Grammy Awards , MTV , and Burger King , among many others https://www.drupal.org/case-studies
This platform is designed to deliver content to the right person at the right time. It will become your ally when it comes to web development. It will help you identify your user's characteristics, create content and a specific web design for your target audience, making it easier to achieve your digital business goals.
We know that you are not necessarily an expert developer, but you know the importance of being at the forefront of the digital world and providing unique experiences to your users. We are the right people to advise you and develop a website focused on the needs of customers. We have had links with important Colombian and Latin American companies. Here are some of our successful projects: Universidad del Bosque , Pontificia Universidad Javeriana de Cali , Banca de las oportunidades , Rentaparking and Policía Nacional de Colombia .
Contact us , we will be willing to help you with your web project.
