Part of the companies marketing strategies focuses on digital communication and the interaction they will have with their followers on social networks. In a previous article, I talked about the need to have a clear strategy in these networks to obtain the results obtained by marketing, and the need to have a digital agency for this purpose. This time I will address the interaction of brands with their fans.
An online brand experience creates a loyal following. This experience not only has to do with promotions or discounts, but also with recommendations made to users and their families.
In a Get Satisfaction infographic, the following data appears that are worth reviewing: